Business Major Wants to Guide Social Change in Sāmoa

Passion to help others is the driving force behind Pelenatete Leilua’s studies and future plans.

Pele at Lincoln Memorial
Pelenatete Leilua gives the shaka while visiting the Lincoln Memorial, Washington, D.C., during her summer internship in the city. Courtesy photo.

Pelenatete Kate Leilua, a senior at the University of Hawai‘i at Hilo majoring in business administration, believes that an education, and more specifically a degree, is the one thing no one can take away from you once you have it.

It was this idea—and remembering the sacrifices that her family back home in Apia, Sāmoa, made for her—that motivated Leilua to seek a higher education and keeps her focused while attending university.

Leilua is majoring in business administration with a concentration on marketing. “We are humans and I was fascinated on how drafting a message can influence people’s behavior,” she says about her choice of study. Successful marketing can be a very specific science, and she enjoys learning about methods of communication that are used to reach different people…

Read full story at UH Hilo Stories